Genspark.ai — "Day Off!"
Post producer on Genspark.ai's 2026 Super Bowl spot "Day Off!," starring Matthew Broderick and directed by Michael Koerbel (Agency: Magnetic/Los Angeles; Production Company: Broderville).
UX Strategist & Creative Technologist
"I fight for the User" - TRON
UX Strategy & Audits · Creative Technology Solutions · AI-Assisted Workflows · Full-Stack Engineering · Interactive Motion Graphics & Animation
I've spent over 15 years designing and building digital experiences for high-visibility clients including Fox, FX Networks, Twitter, and ServiceNow. Weaving story into every interaction, I keep users engaged and informed.
I've also worked at the frontiers of AI and can help separate the possibilities from the hype, keeping humans in the driver's seat (and more money in your pocket).
Currently available for contract, fractional and advisory UX / creative technology engagements.
Selected Work
UX strategy, full-stack engineering, interactive storytelling, and creative production for Fox, FX Networks, Twitter, ServiceNow, and independent brand/agency work.
Post producer on Genspark.ai's 2026 Super Bowl spot "Day Off!," starring Matthew Broderick and directed by Michael Koerbel (Agency: Magnetic/Los Angeles; Production Company: Broderville).
Lead engineer and creative consultant on the interactive "Nedna" voting experience.
Full build of HTML/CSS/JS and Flash from design comps, including custom "yes/no" animation behavior built in Flash/ActionScript and After Effects in collaboration with Simpsons animators and show runners. Delivered immediately after the season finale aired, with social sharing hooked up to early Facebook and Twitter APIs; voting captured millions of votes to an in-house database.
Development lead on the show's couch gag fan contest.
Full build of HTML/CSS/JS from design comps, all user interaction, and an animated remote-control "couch gag" switching feature developed closely with show producers and animators. Built to handle traffic and data uploads at scale; show producers received thousands of submissions from viewers around the world.
Helped implement the Fox Broadcasting white label redesign.
Full build of HTML/CSS/JS from design comps. Led engineering redesign and seasonal maintenance for several key shows including Fringe, Glee, Hell's Kitchen, Bob's Burgers, New Girl, The Simpsons, and others. Coordinated with show runners, graphic designers, and product managers for branding. Proposed interactive and animated elements to elevate user experience.
The problem: Engineering was provisioning and tracking internal cloud and on-prem resources through disconnected tools and spreadsheets — nobody had a clear read on spend.
My role: Senior React engineer and UX lead, owning both the research and the product.
Process: Interviewed 20+ teams company-wide, prototyped in Figma, built a "one-stop-shop" React tool that adapted to developers, managers, and finance stakeholders alike.
Outcome: $100K+ in annual savings, plus a component library later adopted by 1,000+ engineers across other internal tools.
The campaign: Led every part of the Seed&Spark crowdfunding campaign that fully funded development of Alienation, an original feature. $20,069 raised against a $20,000 goal, 94 backers, including a patron-tier pledge from producer Alex Kurtzman.
What I built: Wrote, directed, and edited a proof-of-concept trailer and pitch video, and produced a steady stream of UGC-style content across Instagram, TikTok, and Facebook. Several videos reached thousands of views, and the campaign brought in roughly 500 new Instagram followers. The campaign appeared on three podcasts.
Built the film's Squarespace site (lookbook, synopsis, updates) from scratch, plus a fully custom companion tool, "Constellation of Support," that gives every backer their own interactive celestial object.
Web sites:
alienationmovie.com → · Constellation of Support → · Seed&Spark Campaign →
Built the production workflow for converting 3D objects into Instagram AR filters, helping streamline production of hundreds of custom filters for Pepsi's national #Summergram campaign with Instagram, a launch spanning four cities and over 200 million bottles nationwide.
UX consulting on digital campaign sites for the AlphaBounce and Damian Lillard 2 shoe launches.
Modular content systems built to support new colorways released monthly, integrated with display advertising and email to drive launch-day sellouts.
Lead UX direction for AI-assisted workflows within ServiceNow's enterprise platform. Specifics under NDA. Broadly: clear communication and workflow is necessary for a relationship between AI agents and humans. My job was to find what was working, the pain points, and solutions to reduce friction between humans and machines.
UX lead for in-house build of data analytics tool.
The problem: An expensive, slow-to-change vendor tool stood between customers and their own survey data.
My role: Led both UX and front-end rebuild - wireframes, prototypes, and production code - without the usual design-to-dev handoff, designing while coding.
Process: Built visualizations in D3.js against a Shiny/R backend, iterating same-day against real data, focused on making dense statistics legible to non-technical stakeholders.
Outcome: Full replacement of the vendor tool and full internal control over the roadmap.
Also: full stack development for FX Networks and Backstory magazine.
Prior Experience
About
In past jobs, I've been called a unicorn. I don't know about that, but I will admit I have a special blend of skills. I'm able to speak fluently in design, technical, and product languages, often filling the communication gaps found between these different disciplines.
Where possible, I reduce friction, advocating for what is technically possible and what will ultimately make users happy while respecting the designers' vision and product/client needs.
I'm also a writer/director with festival-recognized film work — if that background is relevant to your project, find more at courtneyhoskins.com.
Get in Touch
UX audit, fractional leadership, or a front-end build that needs to move fast — I'd love to hear about it.
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